I alwayz wondered why do sponsorers invest so much of money in advertising and do they really make most of it. But today I could really understand the true colours of advertising & campaining. I got to understand this business art after watching the so called ZooZoo ad of VODAFONE. Since last few days I was planning to chage my mobile service brand from Vodafone to either of the Indian brands Airtel(most preferred) or Virgin. The only reason being my principles of spending money on Indian brands, whether it be on West side for clothes on Big occassions, or on Panipuri instead of Pizza. so that this profit is not made by any foreign investing company and money circulates in India. But the new ZooZoo commercial add has forced me to overcome my principles and stick with the Vodafone brand and the number. I still believe that I stand by my principles bcoz, ZooZoo is an Indian creativity and a work which Indian ad fraternity would be proud of.
On first look, these “zoozoos” in Vodafone TV ads for IPL may resemble animated cartoon characters with an alien look or simply a stupid egg-head character with disproportional white bodies and black dots for eyes and mouth. And more like a reincarnation of Jadoo of Koi Mil gaya. But the interesting part is that Zoozoos are not animated characters but are actually slim actors from Capetown, dressed in white costumes that are stuffed with foam to portray the characters. These Zoozoo characters have been created by O&M for Vodafone to convey different value added services offered by the mobile phone company including phone Backup, cricket alerts, stock alerts etc.
This was something which was created purely out of textbook and is totally an Indian idea and making it the most memorable ad campaign ever. The characters are such that they lead simple lives, speak insane and incomprehensible language and move in a certain way with human emotions.
It seems that the new Vodafone campaign, which is immensely popular during IPL ad-breaks, would not only stop their proud customers like me from changing the service to any other brand, but might also encourage the people using other services to come their way. I have madeup my mind this time to continue with the VODAFONE services.
Kabhi guzarish toh kabhi gunjaish hai zindagi,
Bikhre hue ret ko samet na hai zindagi.
Indradhanush ko pighal kar rangletahu zindagi,
Armanon ko puri karne ki junoon hai zindagi.
Savere shuru hokar shaam me dhal jaata hai zindagi,
Jeeletahu har pal yeh sonch kar…..
